Eight million Twitter reach in the tale of SPC peaches and ice-cream
For many of us who grew up in the 70s or 80s, eating SPC tinned fruit with cream or ice-cream while watching Young Talent Time on TV was a Saturday night institution. Fast-forward to 2014 and, as has been widely reported, SPC is in big trouble. Its 3000 employees are...Do you have a problem worth solving?
Too often in business we approach things the wrong way around. We get really excited about whatever it is we want to do, we set up shop, and then market our business for people to find us. Or, we start our business, or change our direction, because we see somebody...Brené Brown’s vulnerability teachings applied to business
Brené Brown, a darling of TED talks, speaks a lot on the power and necessity of vulnerability. Her key tenants, covered in the video below, are fantastically relevant to business owners, particularly those who run passion-based businesses. Author, scholar and speaker...The secret to good ideas
We have strange ideas about good ideas. When a good idea lands, we often treat it with such reverence, you’d think the Pope was visiting. When we believe we’ve landed a good one, it’s all our own genius. But, if time or circumstance turn it into a bad idea, we...It’s not you, it’s your business model
If you’ve hit a ceiling with your earnings and feel like, no matter how hard you try, you can’t make more money, then take heart. The problem may not be you, or your marketing. It may be your business model. How much can you make? Say you’re a yoga teacher...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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