Why charging by the hour makes no sense
Finding Bjork in the huge cavernous room at Sydney’s Carriageworks, where she was spinning the decks as part of a special Bjork event at the Vivid Sydney festival, was a matter of following the throng into the corner of the room. Actually seeing her was more...
Down with the beige brigade!
The strangest compliments that I receive include variations of: “you tell it like it is”; “you’re honest”; “you’re real”. I find this depressing. First, because I’d like these attributes to be taken for granted. Second, because it infers that other business coaches...
Identity in work
Over the last eight years, I’ve worked almost exclusively with people who love what they do and identify strongly with their work. People who become self-employed not because they want to earn a million dollars annually and enjoy homes on every continent, but because...
The cookbook effect
In my local neighbourhood, there’s a café that’s never quiet. No matter what time of the day or what day of the week you get there, it’s overflowing with people. The café looks like it belongs in a laneway of Melbourne, not a daggy Sydney suburb. They serve on-trend...
The insider’s scope on my recent rebrand
“To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose under heaven” (The Byrds) In July this year, after more than seven years of trading under the name Yoga Reach, I decided it was time for rebranding. It was a decision...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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