Invest in your biggest business asset – your people.
If your organisation is undergoing a period of rapid growth or change or making some a key strategic changes, in-house training is a fast and efficient way of ensuring your relevant departments are aligned and engaged.
Communications training cuts through the options overwhelm and digital clutter, to ensure what your organisation is saying is personally relevant, emotionally relevant and action-focused.
If you need a communications trainer with real world business experience, who’s adept at training and facilitation, then get in touch.
Here are some of the training topics I cover:
- Content marketing strategy and messaging
- Blogging for business
- Social media marketing
- How to stand out by defining your ideal clients and being ruthlessly relevant to them
- Values-based business and mindful marketing
- Growing your business mafia: collaboration over competition
- Content creates community: how to create compelling content designed to magnetise the specific types of people
- Confidence, controversy and credibility to build thought leadership.
Who am I?
I’m Brook McCarthy, a digital marketing trainer and business coach of 15 years' experience, with a background in Public Relations.
I believe that digital is just one piece of a comprehensive communications strategy and shouldn't be treated separately. The online worlds and offline worlds are increasingly colliding. Your efforts in publicity, advertising, sales, website development, search engine optimisation, and stakeholder engagement should form a holistic approach – the same approach I teach in my courses and programs.
To earn the attention of an audience who is already overloaded with information, creativity is essential. And it’s my job to help you discover how to use your creative flair, tap into relevance, and create compelling communication to get your message heard.
How it works
First, we arrange a time to talk, so that I can begin to understand your needs, the participants of the training, and the overall goals of your organisation.
Then I’ll send you a quote. And when you’re happy to move forward, you can secure your booking with a 50 per cent deposit (with the final 50 per cent due two weeks before our training session).
Once we’ve got all the paperwork squared away, I create a tailor-made training program to help you achieve your organisation’s objectives. And customise all training content to include relevant examples for your business.
If you’re wondering whether this training will suit your specific needs, here are some examples of businesses I’ve worked with previously:
- Gym franchise owners
- Nation-wide youth leaders from a worldwide Christian denomination
- Australia’s peak body for yoga teachers
- Australia’s peak body for Pilates teachers
- Osteopaths and physiotherapists
- Public Relations consultants
- Advertising agencies
- Registered training organisations for social workers, aged care workers and childcare workers.
If you’re ready to talk, fill out the form below, and I’ll be in touch.
What my clients say
"I'd seen Brook at one of her courses and was impressed by her ability to quickly and easily explain technical and complex subjects in plain English. Australia Post engaged Brook to present on 'digital marketing trends for small businesses' at four of our 'Grow and Go' events in Sydney. Brook's insights, energy and audience interaction were very impressive. I recommend Brook if you're looking for a speaker or trainer who's energetic, knowledgable, relatable and cutting-edge without being intimidating."
Business Hubs NSW/ACT
The content was so valuable and practical for us all and you have such a wonderful nature in presentation. The talk came across as very real and genuine. I've heard nothing but great reports. Love your work.
Jenni Guest, President of Pilates Alliance Australasia
Brook ran a half-day session in our studio for a group of 18 gym studio owners on digital and social media marketing.Brook quickly and easily grasped the situation for the majority of attendees and broke down the technology into simple steps and plain English. The training was full of highly practical, creative ideas for our brand to help us stand out among the over-saturated health and fitness market.
I followed up the training by engaging Brook to train two of my staff to implement a social media and email strategy and schedule. Since training with Brook, she’s helped transform our social media and we have so much more client engagement as a result. Brook is very good at what she does and makes it really easy to comprehend for technically-challenged people like myself!
Vision Personal Training Willoughby Owner