Brook McCarthy

Helping values-based businesses to say something worth listening to, and do something worth talking about.


Let’s consider complex issues from multiple perspectives, brainstorm creative ideas, and clarify ambiguous objectives. Let’s take your big ideas far further – as well as sell them into your team, stakeholders, and customers. Together, we’ll codesign your next strategic, high-impact move that defies conventional thinking.


I design and deliver bespoke training programs on topics including resilient leadership, complex conversations, courage and confidence, growing your professional reputation, building personal capacity, and fast thinking, confident speaking. Take your leaders further, while having far more fun in the process.


Need a tailored approach? One-to-one business coaching with Brook, for executives, business owners, and managers, is a bespoke combination of mentoring, energetic capacity training, and consulting, to help you explore a new vision, make complex decisions, or deepen your impact.


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Digital marketing insights

Social media video training to translate science for farmers

Social media video training to translate science for farmers

The Queensland Department of Agriculture and Fisheries has a big remit: to help get scientific research on land and livestock management into the hands of farmers, landowners and land managers. The Department’s audience are often older, technologically-unsavvy,...

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Digital marketing custom training: Daikin Air Conditioning

Digital marketing custom training: Daikin Air Conditioning

Daikin is a Japanese multinational air conditioning company with a 50-year history in Australia. Sold exclusively through its dealer network, Daikin runs a cooperative advertising model which funds up to fifty per cent of dealers’ advertising as long as they comply...

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How to steal like an artist when you’re uninspired

How to steal like an artist when you’re uninspired

When I read Austin Kleon’s Steal Like an Artist, I realised I was robbing people already. I write for a living. And while I offer only a limited copy writing services nowadays, I do a lot of writing for my own business, including blogs, emails, sales pages, and free...

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Upcoming Programs


Your professional reputation is a major asset that you can leverage for multiple purposes. Building your professional reputation involves developing your thinking, choosing the best platforms to suit, develop your creativity and empathy, and develop your character.


Resilience and grit are needed more than ever. The Resilient Leader program uses evidence-based strategies and practical tools, to help your leaders grow their personal capacity, prioritise self-care, and work to their strengths, with courage and resilience.


If you’re a business owner working in professional services, and you’re wanting to earn more while working fewer hours, then check out the Hustle & Heart group business coaching program, covering digital marketing, public relations and sleaze-free sales.

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