Brook McCarthy

 

is a digital marketing trainer
& business coach who specialises in
compelling digital communications
that convert browsers to buyers.

CONTENT MARKETING STRATEGIST

Are your content marketing efforts attracting the right customers to your brand, people who champion your product? Or are you struggling to create a coherent, compelling story that’s memorable and relevant across all marketing channels?

WORKPLACE TRAINING

I design and deliver bespoke half-day, full-day or multiple day training programs, at your workplace or off-site on digital marketing and social media strategy, community building, email list growth and the art and science of communication.

BUSINESS COACHING

Need a tailored approach to digital marketing? One-to-one business coaching for business owners, manager and executives combines the best of training, consulting, project management and mentorship with a completely bespoke approach.

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Digital marketing insights

Digital marketing custom training: Daikin Air Conditioning

Daikin is a Japanese multinational air conditioning company with a 50-year history in Australia. Sold exclusively through its dealer network, Daikin runs a cooperative advertising model which funds up to fifty per cent of dealers’ advertising as long as they comply...

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How to steal like an artist when you’re uninspired

When I read Austin Kleon’s Steal Like an Artist, I realised I was robbing people already. I write for a living. And while I offer only a limited copy writing services nowadays, I do a lot of writing for my own business, including blogs, emails, sales pages, and free...

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Stay on message – but give up control

Nothing is a sure bet in life – except that anything that could go wrong, will go wrong. This is particularly true if you’re busy and especially cannot afford anything to go wrong. This cheery little message isn’t intended to contribute to the concerted worldwide...

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Upcoming Courses

BLOGGING FOR BUSINESS

People expect more information from businesses than ever before.
Business blogging illustrates your experience and expertise, while painting pictures in people’s mind as to your unique point-of-difference.

SOCIAL MEDIA SAVVY

Twenty-first century marketing builds communities around businesses, by being useful, valuable and relevant to their ideal clients. Learn how to heighten your empathy to better understand what your audience is seeking, wanting and needing.

HUSTLE & HEART

If you’re a business owner working in professional services, and you’re wanting to earn more while working fewer hours, then check out the Hustle & Heart group business coaching program, covering digital marketing, public relations and sleaze-free sales.

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