Brook McCarthy

Helping values-based businesses to say something worth listening to, and do something worth talking about.


Are your content marketing efforts attracting the right customers to your brand, people who champion your product? Or are you struggling to create a coherent, compelling story that’s memorable and relevant across all marketing channels?


I design and deliver bespoke half-day, full-day or multiple day training programs, at your workplace or off-site on digital marketing and social media strategy, community building, email list growth and the art and science of communication.


Need a tailored approach? One-to-one business coaching with Brook, for executives, business owners, and managers, is a bespoke combination of mentoring, energetic capacity training, and consulting, from a coach who’s trod the path before you and will be right next to you all of the way.


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Digital marketing insights

Social media video training to translate science for farmers

Social media video training to translate science for farmers

The Queensland Department of Agriculture and Fisheries has a big remit: to help get scientific research on land and livestock management into the hands of farmers, landowners and land managers. The Department’s audience are often older, technologically-unsavvy,...

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Digital marketing custom training: Daikin Air Conditioning

Digital marketing custom training: Daikin Air Conditioning

Daikin is a Japanese multinational air conditioning company with a 50-year history in Australia. Sold exclusively through its dealer network, Daikin runs a cooperative advertising model which funds up to fifty per cent of dealers’ advertising as long as they comply...

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How to steal like an artist when you’re uninspired

How to steal like an artist when you’re uninspired

When I read Austin Kleon’s Steal Like an Artist, I realised I was robbing people already. I write for a living. And while I offer only a limited copy writing services nowadays, I do a lot of writing for my own business, including blogs, emails, sales pages, and free...

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Upcoming Courses


People expect more information from businesses than ever before.
Business blogging illustrates your experience and expertise, while painting pictures in people’s mind as to your unique point-of-difference.


Twenty-first century marketing builds communities around businesses, by being useful, valuable and relevant to their ideal clients. Learn how to heighten your empathy to better understand what your audience is seeking, wanting and needing.


If you’re a business owner working in professional services, and you’re wanting to earn more while working fewer hours, then check out the Hustle & Heart group business coaching program, covering digital marketing, public relations and sleaze-free sales.

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