I’m Brook. 

I love the art and science of communication, persuasion and influence. Whatever the medium, effective communication forges connections between people and helps us be understood.

I started my business in early 2008, specialising in digital marketing for small businesses and solo
entrepreneurs. Prior to this, I was a public
relations professional, which is where I first dived into the fast-moving world of online communications.

What I do.

If you’re overwhelmed with choices in how to communicate, what to say, when to say it and how often, I can help. If your brand message has become beige and same-same, I can help. If you’re struggling to find the right balance between logic and emotion and want to skillfully weave stories with facts with just the right message, at the right time, to magnetise the right people to action, I can help.

“…skillfully weave stories with facts with just the right message, at the right time…”

I offer half-day and full-day brand messaging strategy sessions. I run regular public short courses on blogging and social media marketing around Australia. And I also run these courses in house, customised to suit your brand and marketing objectives. Click here to kick off the process.

Finally, I offer one-to-one business coaching for executives and owners who are seeking a soulful combination of action and reflection, accountability and resilience, focus and compassion. Find out more here.

What my clients say


"I'd seen Brook at one of her courses and was impressed by her ability to quickly and easily explain technical and complex subjects in plain English. Australia Post engaged Brook to present on 'digital marketing trends for small businesses' at four of our 'Grow and Go' events in Sydney. Brook's insights, energy and audience interaction were very impressive. I recommend Brook if you're looking for a speaker or trainer who's energetic, knowledgable, relatable and cutting-edge without being intimidating."

Rob Blumenthal
Area Manager
Business Hubs NSW/ACT
Australia Post


The content was so valuable and practical for us all and you have such a wonderful nature in presentation. The talk came across as very real and genuine. I've heard nothing but great reports. Love your work.

Jenni Guest, President of Pilates Alliance Australasia

Businesses I work with

I work with a wide cross-section of businesses, though I specialise in the health and creative sectors, and particularly businesses in those two sectors which offer professionals services, rather than sell goods.

I offer half-day and full-day strategy sessions on brand messaging, content marketing and digital communications.

Small business marketing training: Hustle & Heart

Having worked in small business my entire life, and with my father running his own PR consultancy, I well understand the challenges of small business owners: juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed.

Many of us fall into self-employment or start businesses to enjoy what we do or because we feel a sense of purpose. We may well want more freedom and flexibility, only to find the popular entrepreneur propaganda is far removed from our reality.

There’s a better way to work – where we can enjoy what we do while making good money, without being forever yoked to work.

If you’re a small business owner or sole trader, and want to upgrade your digital marketing skills, learn how to attract publicity, manage your own PR and improve your sales skills, then check out my business, Hustle & Heart, with its flagship online program of the same name.

Experience & qualifications

I’ve been working in the online arena since early 2005 and embarked on the wild ride of entrepreneurship in early 2008.

I’ve worked at the coalface of social media as it emerged from obscurity to mainstream disruption. Some of the more interesting projects I’ve worked on include: working with the new concept of social commerce with Australian startup Jump On It, writing the strategy and rolling out Twitter channels, and Twitter community management across Australia and New Zealand before the company was bought by Living Social; conceiving, writing, marketing and presenting at one-day online and social media marketing intensives around Australia, from Byron Bay, to Newcastle, Perth to Melbourne, Adelaide to Newcastle, and in my home town of Sydney.

I also enjoyed a two-year stint tour leader in south-east Asia, with my manager in another country, a company credit card and budget. This developed my wits, independence, intercultural communication and people skills.

In the media


Articles in which I’ve been featured


Early signs that prove you’re building up to a burn-out (print and web)

Collective Hub, March 23, 2016

Introverts and extroverts ­– how to successfully manage the two

Seek, September 6, 2016

Q&A with Brook McCarthy

NAVA (National Association for Visual Arts), February 26, 2016

Brook McCarthy profile

Ideas Hoist, January 13, 2013

Self-spruiking is turning lives upside down

Sydney Morning Herald, February 25, 2012.

Beyond Birth [PDF file download]

My Child magazine, Autumn 2012.

Fast Track [PDF file download]

Sydney Morning Herald, January 7, 2004.

Select articles that I’ve written


Blogging for Creative Business

Creative Plus Business, March 8, 2016

Future yoga [PDF download]

Australian Yoga Journal, January 2014

Affiliate marketing: cult or cash cow


How to become confident

Elephant Journal, September 9, 2013

Boldness as a business strategy

Copywrite Matters

Qualified to eye a career [PDF file download]

The Australian newspaper, September 5, 2007

What now?

If you can't see the wood for the trees, you're creative or an 'ideas person', then go and sign-up for my Non-Planner's Business Plan.

Head over to my blog with a cuppa, or drop me a line here through my contact form.

PO BOX 412




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