Leonard Cohen on dented perfection
In 1972 in Jerusalem, Leonard Cohen, accompanied on stage by a full complement of musicians and singers, abruptly stopped singing “Bird on the Wire”. “I really enjoy your recognising these songs,” he said to the audience. “But I’m scared enough as it is out here, and...
Simplifying your business to make more money
I made all the mistakes in business so you don’t have to. Although after eight years in business, mistakes are somewhat inevitable. And I do like to double-check that something really didn’t work before I move on. To celebrate the latest launch of The Non-Planner’s...
Climbing the walls: when you’re tired of your own rubbish
I love rock-climbing – throwing yourself at a wall and shimming up, crab style, towards the ceiling. Climbing is great for entrepreneurs, especially if you’re over your stories and tired of your own rubbish. Getting over the first hurdle The first hurdle to climbing...
Failures and final defeats: Problogger 2016 wrap-up
Australians love plumbing the depths of self-deprecation. Concurrently, we have a macho culture of “getting on with it”, being proudly independent and hiding any weakness. It’s an uneasy marriage, and when applied to self-employment, it often results in depression,...
Behind the scenes of five years of teaching face-to-face courses
Five years ago, I ran my first face-to-face course on digital marketing in late summer in Sydney. It was out the back of a divey café in inner city Newtown and it was a ridiculously hot day, even for summer. I remember the heat vividly. I tried to cool the room down...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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