Creating online courses
You know there are a limited number of hours in the day, there’s only one of you, and you’re not getting any younger (just kidding! You’re looking fabulous). You’d like to sell online. You’d like to create an e-course, whether on dealing with chronic health...Make joining your email list irresistible
“I need a larger list!” goes the lament of business owners the world over. While social media are the cool kids in town, savvy operators know that email is the best platform for increasing sales. In the ever-shifting world of Facebook, Twitter, Instagram,...Naked online
There’s an online trend happening which makes me more than a little uncomfortable. It’s not the $5.4 million promised to me by the Nigerian banker just as soon as I send my bank account details. Nor is it the cheap ugg boots and Ray Ban sunnies that I’m constantly...Five essential tools for working overseas
We are more than four weeks into our six-week stay in southern France. My partner and I have been working first thing in the morning on our terrace, sometimes for an hour, sometimes for three hours, and then we may check emails at lunchtime when we get back from...Too-fast, too-slow and just-right entrepreneurs: a fable
The too-fast entrepreneur The too-fast entrepreneur is like a kid in a candy shop. They blog, send emails, hire SEO for their website, start an affiliate program, are writing an e-book and crafting an e-course. They’ve tried advertising; they intend to hire a PR...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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