Netiquette: Instagram
Imagine landing in Costa Rica for a stop-over. You thought you’d be there for an hour or two – time enough for a drink and a mindless trawl through the shops. But the planes disappeared. The walls fell away and, suddenly, you’re wandering amongst the locals, unable to...Use your blog to get publicity and a publishing deal
Businesses engage a public relations firm if they want to lift their profile by generating publicity about themselves, their products and services. Before starting my own business back in early 2008, I worked in public relations for a number of years. From public...Eight million Twitter reach in the tale of SPC peaches and ice-cream
For many of us who grew up in the 70s or 80s, eating SPC tinned fruit with cream or ice-cream while watching Young Talent Time on TV was a Saturday night institution. Fast-forward to 2014 and, as has been widely reported, SPC is in big trouble. Its 3000 employees are...Netiquette: Twitter
Manners and ettiquette in the age of social media are sticky business. We boldly go where no pixel has gone before and, like all new endeavours, for a time things are, well, awkward. (Yes, I’m talking about Facebook). Netiquette is simpler on Twitter. Except that, for...Why the internet is a threat to your business (and what to do about it)
The internet has changed the way we think, socialise and interact, do business, canvas opinions, shop, give and seek referrals. It’s irrevocably changed our work patterns and, consequently our lifestyle. As someone who makes their living in online marketing for the...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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