Simplifying your business to make more money
I made all the mistakes in business so you don’t have to. Although after eight years in business, mistakes are somewhat inevitable. And I do like to double-check that something really didn’t work before I move on. To celebrate the latest launch of The Non-Planner’s...
Why charging by the hour makes no sense
Finding Bjork in the huge cavernous room at Sydney’s Carriageworks, where she was spinning the decks as part of a special Bjork event at the Vivid Sydney festival, was a matter of following the throng into the corner of the room. Actually seeing her was more...
What to do when plans fail
There’s a lot of talk about the importance of business planning – planning is invaluable in business. But there’s next-to-no conversation about what to do when plans fail, which they frequently do. So you’ve reviewed your plan and things aren’t...
Case study: Helen Wilkes
This case study looks at Helen Wilkes, who enrolled in our first ever round of Hustle & Heart back in July last year. Helen was a new yoga teacher with a fledgling business. Here’s her story: I was on a working visa from the UK, taking full-time contracts...
Brave new year: 13 steps to double your earnings in 2016
Isn’t there something giddy about the new year period? Something heady and liberating? An explosion of possibilities, each more exciting than the last, combined with a cathartic clean slate? Of course, it’s just a date on a man-made calendar says cynical you, but...
Brook McCarthy is a writer, speaker, trainer and business coach with 15 years’ experience in digital communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.
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