by Brook McCarthy | Nov 28, 2016 | Entrepreneurism, Money, Thought leadership
I’m heading to a year-end business retreat on the New South Wales northern coast, with nine other like-minded business owners at the end of this week, after running my final face-to-face courses for the year. It’s an opportunity to press ‘pause’ on my client work,...
by Brook McCarthy | Nov 9, 2016 | Entrepreneurism, Money
I made all the mistakes in business so you don’t have to. Although after eight years in business, mistakes are somewhat inevitable. And I do like to double-check that something really didn’t work before I move on. To celebrate the latest launch of The Non-Planner’s...
by Brook McCarthy | Jun 23, 2016 | Branding, Creativity, Money
Finding Bjork in the huge cavernous room at Sydney’s Carriageworks, where she was spinning the decks as part of a special Bjork event at the Vivid Sydney festival, was a matter of following the throng into the corner of the room. Actually seeing her was more...
by Brook McCarthy | Apr 8, 2016 | Entrepreneurism, Money
There’s a lot of talk about the importance of business planning – planning is invaluable in business. But there’s next-to-no conversation about what to do when plans fail, which they frequently do. So you’ve reviewed your plan and things aren’t...
by Brook McCarthy | Feb 2, 2016 | Entrepreneurism, Money
This case study looks at Helen Wilkes, who enrolled in our first ever round of Hustle & Heart back in July last year. Helen was a new yoga teacher with a fledgling business. Here’s her story: I was on a working visa from the UK, taking full-time contracts in...
by Brook McCarthy | Jan 27, 2016 | Entrepreneurism, Money
Isn’t there something giddy about the new year period? Something heady and liberating? An explosion of possibilities, each more exciting than the last, combined with a cathartic clean slate? Of course, it’s just a date on a man-made calendar says cynical you, but...