Why charging by the hour makes no sense
Finding Bjork in the huge cavernous room at Sydney’s Carriageworks, where she was spinning the decks as part of a special Bjork event at the Vivid Sydney festival, was a matter of following the throng into the corner of the room. Actually seeing her was more...
What to do when plans fail
There’s a lot of talk about the importance of business planning – planning is invaluable in business. But there’s next-to-no conversation about what to do when plans fail, which they frequently do. So you’ve reviewed your plan and things aren’t...
Case study: Helen Wilkes
This case study looks at Helen Wilkes, who enrolled in our first ever round of Hustle & Heart back in July last year. Helen was a new yoga teacher with a fledgling business. Here’s her story: I was on a working visa from the UK, taking full-time contracts in...
Brave new year: 13 steps to double your earnings in 2016
Isn’t there something giddy about the new year period? Something heady and liberating? An explosion of possibilities, each more exciting than the last, combined with a cathartic clean slate? Of course, it’s just a date on a man-made calendar says cynical you, but...
The only two things a business coach is good for
Before you hire a business coach, know that there are only two things they’re good for. Business coaches are great for motivating people to get on and work hard at their businesses. A business coach can be hugely encouraging, energising you to power through a to-do...
Brook McCarthy is a writer, speaker, trainer and business coach with 15 years’ experience in digital communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.
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