How to sell more effectively

How to sell more effectively

Publishing your sales page for a digital product before you actually create it makes smart business sense. It’s particularly relevant to self-employed and small business owners simply because we don’t have the resources to dedicate to creating digital products and the...
Your earnings and the company you keep

Your earnings and the company you keep

Some time ago, a friend called me to ask how much she should charge for a particular service. I told her a figure that I not only thought was “reasonable” (meaning mid-range) but also knew from experience was pretty common. She got angry at me, spluttering that “I...
Why early bird discounts work

Why early bird discounts work

Early bird discounts can make the difference in an event being a raging success or an expensive failure. Used skillfully, they halve the stress of running an event, make organising far easier, and enable people to save money while making your event more profitable....

Doing your own business review

If you run your own business, nobody else is going to initiate a business review except you. Regardless of your business particulars, here’s how to do your own business review. Get out a pad and pen, or crack open a new document. Yes, I’m talking to you. Just like...