Digital marketing custom training: Daikin Air Conditioning
Daikin is a Japanese multinational air conditioning company with a 50-year history in Australia. Sold exclusively through its dealer network, Daikin runs a cooperative advertising model which funds up to fifty per cent of dealers’ advertising as long as they comply...
How to steal like an artist when you’re uninspired
When I read Austin Kleon’s Steal Like an Artist, I realised I was robbing people already. I write for a living. And while I offer only a limited copy writing services nowadays, I do a lot of writing for my own business, including blogs, emails, sales pages, and free...
Stay on message – but give up control
Nothing is a sure bet in life – except that anything that could go wrong, will go wrong. This is particularly true if you’re busy and especially cannot afford anything to go wrong. This cheery little message isn’t intended to contribute to the concerted worldwide...
Failures and final defeats: Problogger 2016 wrap-up
Australians love plumbing the depths of self-deprecation. Concurrently, we have a macho culture of “getting on with it”, being proudly independent and hiding any weakness. It’s an uneasy marriage, and when applied to self-employment, it often results in depression,...
Your Essential Launch Guide
Whether you’re launching an online course or a live event, there’s so much to do and to remember, that it’s hard to keep your head above water. Ahead of my upcoming Hustle & Heart online program launch, I’m sharing my tried-and-tested essential launch guide that I...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
Click here to send Brook a message.
