How to minimise your risk in business: part one
There’s one big thing that far too many business owners do that’s hugely risky – and one tweak in your approach that not only cuts your business risk substantially but also has the serious potential to significantly multiple the dollar amounts you are aiming to earn....
The insider’s scope on my recent rebrand
“To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose under heaven” (The Byrds) In July this year, after more than seven years of trading under the name Yoga Reach, I decided it was time for rebranding. It was a decision...
Understanding the rhythm of time in marketing and promotions
In the movie Sliding Doors, Gwyneth Paltrow’s character follows two story lines – what happens after she misses her train and what happens after she catches it. This narrative is hugely popular because so much of life is a result of timing – in romance and life...
Are you inspired? Or just entertained?
There’s plenty of heart-wrenching, tear-duct inducing inspiration on the net. You may be in the inspiration business? Perhaps, as part of your remit, you’ve got to engage, provoke, seduce, persuade and inspire clients. Most business owners do – it’s the necessary...
Your most expensive mistake is really very ordinary
Imagine that your website copy were employees. They are there to help you out, to share the load, and to convert browsers to buyers. So how are they doing? If you were to evaluate their performance, you might look at your website analytics and check out your bounce...
Brook McCarthy is a writer, speaker, trainer and business coach with 15 years’ experience in digital communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.
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