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Why writing is important

Why writing is important

by Brook McCarthy | Mar 15, 2016 | Communication, Creativity, Thought leadership

Hey non-writer! I see you. Hiding behind your retweets and regrams. Sweating over your social media updates. Rushing out emails quick smart, with narry a re-read in sight. I see you. I know you don’t like writing. Because you don’t like being misunderstood. You don’t...
How to minimise your risk in business: part two

How to minimise your risk in business: part two

by Brook McCarthy | Feb 19, 2016 | Communication, Creativity, Entrepreneurism

{Psst! This article is part two of a two-part series. Click here to read the first one.} Too many business owners take one large, entirely unnecessary risk in their businesses. In the heady rush of creative inspiration, without realising it they forget who they’re...
How to minimise your risk in business: part one

How to minimise your risk in business: part one

by Brook McCarthy | Feb 15, 2016 | Communication, Entrepreneurism

There’s one big thing that far too many business owners do that’s hugely risky – and one tweak in your approach that not only cuts your business risk substantially but also has the serious potential to significantly multiple the dollar amounts you are aiming to earn....
The insider’s scope on my recent rebrand

The insider’s scope on my recent rebrand

by Brook McCarthy | Oct 30, 2015 | Branding, Communication, Creativity

“To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose under heaven” (The Byrds) In July this year, after more than seven years of trading under the name Yoga Reach, I decided it was time for rebranding. It was a decision...
Understanding the rhythm of time in marketing and promotions

Understanding the rhythm of time in marketing and promotions

by Brook McCarthy | Oct 7, 2015 | Communication, Email marketing, Social media

In the movie Sliding Doors, Gwyneth Paltrow’s character follows two story lines – what happens after she misses her train and what happens after she catches it. This narrative is hugely popular because so much of life is a result of timing – in romance and life...
Are you inspired? Or just entertained?

Are you inspired? Or just entertained?

by Brook McCarthy | Sep 7, 2015 | Communication, Creativity

There’s plenty of heart-wrenching, tear-duct inducing inspiration on the net. You may be in the inspiration business? Perhaps, as part of your remit, you’ve got to engage, provoke, seduce, persuade and inspire clients. Most business owners do – it’s the necessary...
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Brook McCarthy is a writer, speaker, trainer and business coach with 17 years’ experience in communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.

Categories

  • Branding
  • Communication
  • Creativity
  • Digital marketing
  • Email marketing
  • Entrepreneurism
  • Money
  • Social media
  • Thought leadership

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  • Small Business Digital Consultant
  • Digital Communications Trainer

Nutshell

Brook McCarthy is a writer, speaker, trainer and business coach with 15 years’ experience in digital communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.

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