by Brook McCarthy | Aug 31, 2016 | Entrepreneurism, Thought leadership
Five years ago, I ran my first face-to-face course on digital marketing in late summer in Sydney. It was out the back of a divey café in inner city Newtown and it was a ridiculously hot day, even for summer. I remember the heat vividly. I tried to cool the room down...
by Brook McCarthy | Aug 8, 2016 | Entrepreneurism, Thought leadership
From San Francisco to San Paulo, Dubrovnik to Dublin, there’s an education revolution going on which has nothing to do with old world institutions. As universities and other learning institutions continue to evolve into big businesses, professionals are realising that...
by Brook McCarthy | Aug 2, 2016 | Entrepreneurism, Thought leadership
I’ve always had an overactive imagination. This was great fun when I was a child, when I’d access my stories from my head, like files in a filing cabinet. I’d flip through all the different story scenarios I was in the midst of, choose one, and pick up the storyline...
by Brook McCarthy | Jul 4, 2016 | Entrepreneurism, Thought leadership
Upon the deep ocean bed of hopes and dreams lies shipwrecks of projects past. Submerged beneath expertise, experience, mistakes and dashed expectations, these shipwrecks pose a real danger to the business owner ill-equipped to navigate around them. So how do we decide...
by Brook McCarthy | Apr 13, 2016 | Entrepreneurism, Thought leadership
Before you engage a business coach, it’s smart to ask yourself, ‘am I coachable?’ Business coaches are only good for two things – to help you see your blind spots and for taking short-cuts. Sure, there are other benefits of engaging a business coach, such as...
by Brook McCarthy | Apr 1, 2016 | Branding, Thought leadership
The strangest compliments that I receive include variations of: “you tell it like it is”; “you’re honest”; “you’re real”. I find this depressing. First, because I’d like these attributes to be taken for granted. Second, because it infers that other business coaches...