by Brook McCarthy | Sep 17, 2014 | Communication, Creativity
If you’re hovering, dry-mouthed and sweaty-paled over the ‘publish’ button, or blogging has been tossed in the ‘too hard’ basket, here’s your can’t-mess-it-up checklist to ensure your first blog post is swift, simple and superb. Your first blog post: set a timer Set...
by Brook McCarthy | Jul 18, 2014 | Creativity
Satisfaction, happiness, and contentment are misunderstood. We believe these are desirable goals when, in fact, they are complex, nuanced, multifaceted and paradoxical. It’s important to get down and dirty with these paradoxes because, otherwise, satisfaction can be a...
by Brook McCarthy | Jun 11, 2014 | Communication, Creativity
All professional writers have an arsenal of tried-and-true methods to sharpen their focus, give their writing that ‘shareable’ quality and make what they’re selling sound irresistible. I’ve been writing on behalf of businesses, from one-(wo)man bands to international...
by Brook McCarthy | May 20, 2014 | Creativity, Entrepreneurism, Thought leadership
On May 6, I was one of the lucky few (300-odd people) who secured a ticket to see author, businesswoman and blogger Danielle LaPorte at the Art Gallery of NSW in Sydney. Danielle and The Wake Up Project had conceived the event just six days prior, and all tickets were...
by Brook McCarthy | May 13, 2014 | Communication, Creativity, Social media
Businesses engage a public relations firm if they want to lift their profile by generating publicity about themselves, their products and services. Before starting my own business back in early 2008, I worked in public relations for a number of years. From public...
by Brook McCarthy | Apr 14, 2014 | Creativity, Entrepreneurism
Are you over the stories you tell yourself? Are you bursting with start energy? Rip raring to go? Start Whatever you do, don’t get bogged down and become overwhelmed and frustrated. Because this quickly slides into procrastinating. Then the procrastinating needs...