How I blog
Ideas often land when I’m in the shower. Something about the rhythmic sound and feel of the water, the cocoon of heat and steam, makes this fertile ground for inspiration. I also get ideas for blog posts when I’m walking or doing any activity that doesn’t require my...Ode to the Bleeding Hearts
When I was a young teenager, my family and I went to a friend’s house for a party. My mother sorted the recycling from the rubbish, as she did, and told the husband he should be recycling. He made fun of her, in front of his daughter and myself. They both laughed that...Why ‘follow your passion’ is bunkum: part 2
A revolution in passion-based businesses is sweeping the globe. From Sydney to San Fran, Berlin to Bath, Istanbul to Ibiza, people are dropping off the corporate ladder climb to craft a living out of their passion – a 21st century equivalent of the 70s’ edict ‘Tune...Why ‘follow your passion’ is bunkum
“Follow your passion” has become a modern day mantra, one I’ve repeated countless times. But following your passion isn’t enough to create a business. I am passionate about many things – my family, travel, women’s rights and children’s rights. I also love Mad Men,...Seeking relevance
Relevance is massively important in communication. Whenever we see or hear anything, in a split second, we unconsciously scan it for relevance. Does this resonate? Is this meant for me? Can I use this? Bridging the distance between them and us When communicating with...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
Click here to send Brook a message.
