by Brook McCarthy | Jun 23, 2016 | Branding, Creativity, Money
Finding Bjork in the huge cavernous room at Sydney’s Carriageworks, where she was spinning the decks as part of a special Bjork event at the Vivid Sydney festival, was a matter of following the throng into the corner of the room. Actually seeing her was more...
by Brook McCarthy | Jun 1, 2016 | Entrepreneurism
Overwhelmed is a word I seem to hear every day. Everyone, it appears, is overwhelmed. Not just busy. Not just frantic. But full-on, overblown overwhelm. I’m trying to understand what we mean when we say we’re overwhelmed. Is it...
by Brook McCarthy | Apr 13, 2016 | Entrepreneurism, Thought leadership
Before you engage a business coach, it’s smart to ask yourself, ‘am I coachable?’ Business coaches are only good for two things – to help you see your blind spots and for taking short-cuts. Sure, there are other benefits of engaging a business coach, such as...
by Brook McCarthy | Apr 8, 2016 | Entrepreneurism, Money
There’s a lot of talk about the importance of business planning – planning is invaluable in business. But there’s next-to-no conversation about what to do when plans fail, which they frequently do. So you’ve reviewed your plan and things aren’t...
by Brook McCarthy | Apr 1, 2016 | Branding, Thought leadership
The strangest compliments that I receive include variations of: “you tell it like it is”; “you’re honest”; “you’re real”. I find this depressing. First, because I’d like these attributes to be taken for granted. Second, because it infers that other business coaches...