by Brook McCarthy | Mar 23, 2016 | Creativity, Entrepreneurism
If you’re a one-(wo)man band in business, it’s easy to get disheartened by what you can’t do. No marketing department to outsource to, no chief financial officer to say “yay” or “nay” (and, better yet, show you how to make something work financially), and no customer...
by Brook McCarthy | Mar 21, 2016 | Entrepreneurism
Clients tend to laugh at me when I tell them they need to learn how to manipulate themselves better. They assume I’m joking. Most believe that manipulation is something evil people do for laughs (while cackling alone in their tower, because evil folk have no friends)....
by Brook McCarthy | Mar 15, 2016 | Communication, Creativity, Thought leadership
Hey non-writer! I see you. Hiding behind your retweets and regrams. Sweating over your social media updates. Rushing out emails quick smart, with narry a re-read in sight. I see you. I know you don’t like writing. Because you don’t like being misunderstood. You don’t...
by Brook McCarthy | Feb 19, 2016 | Communication, Creativity, Entrepreneurism
{Psst! This article is part two of a two-part series. Click here to read the first one.} Too many business owners take one large, entirely unnecessary risk in their businesses. In the heady rush of creative inspiration, without realising it they forget who they’re...
by Brook McCarthy | Feb 15, 2016 | Communication, Entrepreneurism
There’s one big thing that far too many business owners do that’s hugely risky – and one tweak in your approach that not only cuts your business risk substantially but also has the serious potential to significantly multiple the dollar amounts you are aiming to earn....