by Brook McCarthy | Nov 14, 2013 | Communication, Social media
We all have a voice. We all have opinions. Some of us (ahem) have a few more than normal. We don’t need to ‘find our voice’ or any such thing. We need to give ourselves permission to exercise it. How we think things will run So you may believe that if you wrote that...
by Brook McCarthy | Apr 5, 2013 | Creativity, Social media
On January 22 I came up with a big idea – a business growth course for wellbeing professionals that would be ‘pay what you like’. Two days later I made the crazy decision to announce to our Facebook page of 1300+ people that it would be launched February 1st, just...
by Brook McCarthy | Mar 5, 2013 | Email marketing, Social media
You may well have started your business through borrowing, barter and begging, and it’s likely been a steep learning curve. The temptation to learn how to do everything you need to do online is tempting. But time is money. So what skills should you develop yourself...
by Brook McCarthy | Feb 13, 2013 | Communication, Email marketing, Social media
Advice abounds on whether or not you should be blogging, emailing your list weekly or monthly, taking out magazine ads in yoga publications or running some smarty-pants collaborative competition on Facebook to grow your tribe. Confused? That’s understandable....
by Brook McCarthy | Jul 12, 2011 | Social media
So you’ve spent a small fortune on Google AdWords, Facebook ads, or other advertising online and your website statistics are up. But where are you sending visitors? Equally important as the wording of your online ad is the webpage that the ad is linked to. This is...
by Brook McCarthy | Dec 10, 2010 | Email marketing, Social media
There’s a new online trend in town and it’s great news for small, bricks-and-mortar businesses. People are using location-based services, geo-tagging, and local search to find local businesses online and build community at street level through their mobile phones. Led...