How email is different
Publicity surrounding the exponential rise of Facebook and Twitter would suggest that email newsletters are on their way out. Nothing could be further from the truth. Social media only strengthens the case for ‘old fashioned’ email. Social media is voracious for new...
Knowing when to act slow and when to act fast
In these days of digital inter-connectedness, you’d be forgiven for thinking that online marketing happens fast. Things of value take time to create. Creating something as valuable as a community online is a long-term commitment. Why an online community? The rules of...
Something to say or just somewhere to say it?
With the explosion of digital communications and social media marketing, where word spreads online like fire in wind, there’s pressure on small business owners to jump on in. It appears we have something of great importance to say. But do we? Who’s listening and who...
Brook McCarthy is a writer, speaker, trainer and business coach with 17 years’ experience in communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.
Click here to send Brook a message.
