Lessons from the road: the only way out is through
I was a tour leader in south east Asia for two years. This was the steepest learning curve of my life. Becoming a mother; starting my own business; these things didn’t come close. In this ‘lessons from the road’ series, I reveal what I learnt through trips, including...Blogging: Just Do It! By Eve Grzybowski
Guest post by Eve Grzybowski Last year I earned part of my income with the impetus of my two WordPress blogs, Yoga Suits Her and YogaAnywhere. How? Yoga teachers who have been inspired by articles they have read on Yoga Suits Her have invited me to teach workshops as...Netiquette: Instagram
Imagine landing in Costa Rica for a stop-over. You thought you’d be there for an hour or two – time enough for a drink and a mindless trawl through the shops. But the planes disappeared. The walls fell away and, suddenly, you’re wandering amongst the locals, unable to...10 quick-and-dirty business writing tips
All professional writers have an arsenal of tried-and-true methods to sharpen their focus, give their writing that ‘shareable’ quality and make what they’re selling sound irresistible. I’ve been writing on behalf of businesses, from one-(wo)man bands to international...Use your blog to get publicity and a publishing deal
Businesses engage a public relations firm if they want to lift their profile by generating publicity about themselves, their products and services. Before starting my own business back in early 2008, I worked in public relations for a number of years. From public...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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