Why early bird discounts work
Early bird discounts can make the difference in an event being a raging success or an expensive failure. Used skillfully, they halve the stress of running an event, make organising far easier, and enable people to save money while making your event more profitable....
Why I write
Some time back (ahem…) I was invited on a blog hop. So I’m hopping on, tagging, to inspire more (timely) hopping now that spring has sprung. What am I working on? I’ve got several projects on the go at the moment, which is very normal. I’ve got a branding and web...A can’t-mess-it-up checklist for your very first blog post
If you’re hovering, dry-mouthed and sweaty-paled over the ‘publish’ button, or blogging has been tossed in the ‘too hard’ basket, here’s your can’t-mess-it-up checklist to ensure your first blog post is swift, simple and superb. Your first blog post: set a timer Set...Lessons from the road: Adaptability and resilience
I led small tour groups across south-east Asia for two years in my early twenties. In this ‘lessons from the road’ series, I share my lessons from the road that apply to being self-employed. Creatures of comfort Most of us believe we are creatures of comfort – we like...Lessons from the road: being liked
I took small groups of passengers through Cambodia, Vietnam, Laos and into and out of Thailand for two years as a tour leader. In this ‘lessons from the road’ series, I share my lessons from the road that apply to being self-employed. One of my least favourite aspects...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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