Blog
Failures and final defeats: Problogger 2016 wrap-up
Australians love plumbing the depths of self-deprecation. Concurrently, we have a macho culture of “getting on with it”, being proudly independent and hiding any weakness. It’s an uneasy marriage, and when applied to self-employment, it often results in depression,...
Behind the scenes of five years of teaching face-to-face courses
Five years ago, I ran my first face-to-face course on digital marketing in late summer in Sydney. It was out the back of a divey café in inner city Newtown and it was a ridiculously hot day, even for summer. I remember the heat vividly. I tried to cool the room down...
The secret to online business success that so many miss
You’re ready to live a life of freedom, flexibility and ease. You want the ‘laptop lifestyle’ – working from wherever you please, be it somewhere exotic overseas, lying poolside, cocktail in hand. Or simply the local café, where you can get your work done in between...
(Online) education revolution: getting the most out of courses you buy
From San Francisco to San Paulo, Dubrovnik to Dublin, there’s an education revolution going on which has nothing to do with old world institutions. As universities and other learning institutions continue to evolve into big businesses, professionals are realising that...
Looking for backers
I’ve always had an overactive imagination. This was great fun when I was a child, when I’d access my stories from my head, like files in a filing cabinet. I’d flip through all the different story scenarios I was in the midst of, choose one, and pick up the storyline...
Your Essential Launch Guide
Whether you’re launching an online course or a live event, there’s so much to do and to remember, that it’s hard to keep your head above water. Ahead of my upcoming Hustle & Heart online program launch, I’m sharing my tried-and-tested essential launch guide that I...
Shipwrecks of projects past
Upon the deep ocean bed of hopes and dreams lies shipwrecks of projects past. Submerged beneath expertise, experience, mistakes and dashed expectations, these shipwrecks pose a real danger to the business owner ill-equipped to navigate around them. So how do we decide...
Why charging by the hour makes no sense
Finding Bjork in the huge cavernous room at Sydney’s Carriageworks, where she was spinning the decks as part of a special Bjork event at the Vivid Sydney festival, was a matter of following the throng into the corner of the room. Actually seeing her was more...
Brook McCarthy is a writer, speaker, trainer and business coach with 17 years’ experience in communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.
Click here to send Brook a message.
