Blog
The overwhelm epidemic: simple steps to overcome it
Overwhelmed is a word I seem to hear every day. Everyone, it appears, is overwhelmed. Not just busy. Not just frantic. But full-on, overblown overwhelm. I’m trying to understand what we mean when we say we’re overwhelmed. Is it...
Are you coachable?
Before you engage a business coach, it’s smart to ask yourself, ‘am I coachable?’ Business coaches are only good for two things – to help you see your blind spots and for taking short-cuts. Sure, there are other benefits of engaging a business coach, such as...
What to do when plans fail
There's a lot of talk about the importance of business planning – planning is invaluable in business. But there's next-to-no conversation about what to do when plans fail, which they frequently do. So you've reviewed your plan and things aren't tracking the way you...
Down with the beige brigade!
The strangest compliments that I receive include variations of: “you tell it like it is”; “you’re honest”; “you’re real”. I find this depressing. First, because I’d like these attributes to be taken for granted. Second, because it infers that other business coaches...
Your secret weapon in business that costs nothing
If you’re a one-(wo)man band in business, it’s easy to get disheartened by what you can’t do. No marketing department to outsource to, no chief financial officer to say “yay” or “nay” (and, better yet, show you how to make something work financially), and no customer...
The art of self-manipulation in business
Clients tend to laugh at me when I tell them they need to learn how to manipulate themselves better. They assume I’m joking. Most believe that manipulation is something evil people do for laughs (while cackling alone in their tower, because evil folk have no friends)....
Why writing is important
Hey non-writer! I see you. Hiding behind your retweets and regrams. Sweating over your social media updates. Rushing out emails quick smart, with narry a re-read in sight. I see you. I know you don’t like writing. Because you don’t like being misunderstood. You don’t...
How to minimise your risk in business: part two
{Psst! This article is part two of a two-part series. Click here to read the first one.} Too many business owners take one large, entirely unnecessary risk in their businesses. In the heady rush of creative inspiration, without realising it they forget who they’re...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
Click here to send Brook a message.
