Case study: Ann Marie Johnston’s yoga app & site
Business case study of Ann Marie Johnston, a marketing professional and yoga teacher who engaged me as her business coach while in the start-up phase of YogaMate, a new digital resource (website and app) for yoga professionals and their students. “As a sole...
How to sell more effectively
Publishing your sales page for a digital product before you actually create it makes smart business sense. It’s particularly relevant to self-employed and small business owners simply because we don’t have the resources to dedicate to creating digital products and the...
The fight for willpower
Exercise and I have a vexed relationship. I don’t like to sweat and when my heart-rate rises, I’m sure it’s bad for me and I slow down immediately. Now I’m on the wrong side of 30, my vanity is flourishing and I’ve joined the gym. Walking through it during a busy...
Gifts from our competitors
Many of us have a vexed relationship with our business competitors, whether or not we actually know them. With one eye trained on our competitors, stalking them online or listening out for gossip from mutual acquaintances, it’s exhausting business. For many, it’s not...
Flirting your way to selling
Some years ago, I moved from Sydney to Melbourne in pursuit of a guy who was a terrific flirt. After surprising him with my interstate move, he invited me to his place for dinner. While dinner was cooking, he pulled out the guitar and sang me a Tom Waits song. If it...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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