Case study: Helen Wilkes

Case study: Helen Wilkes

This case study looks at Helen Wilkes, who enrolled in our first ever round of Hustle & Heart back in July last year. Helen was a new yoga teacher with a fledgling business. Here’s her story: I was on a working visa from the UK, taking full-time contracts in...
Identity in work

Identity in work

Over the last eight years, I’ve worked almost exclusively with people who love what they do and identify strongly with their work. People who become self-employed not because they want to earn a million dollars annually and enjoy homes on every continent, but because...
Business planning for creative people

Business planning for creative people

If there’s ever something that kills the creative buzz, it’s got to be planning. While we may intellectually appreciate the benefits of planning and the folly of not, it’s up there on our list of favourite things, in between “do taxes” and “reorganise archives”. As a...
Thriving in chaos

Thriving in chaos

We are renovating at the moment. Renovating involves taking our roof off. And so we are living with my parents. For three months (at least). With our two young children. My parents have a tenant as well. And I have three younger sisters, two of whom have young babies....
The cookbook effect

The cookbook effect

In my local neighbourhood, there’s a café that’s never quiet. No matter what time of the day or what day of the week you get there, it’s overflowing with people. The café looks like it belongs in a laneway of Melbourne, not a daggy Sydney suburb. They serve on-trend...