by Brook McCarthy | Feb 2, 2016 | Entrepreneurism, Money
This case study looks at Helen Wilkes, who enrolled in our first ever round of Hustle & Heart back in July last year. Helen was a new yoga teacher with a fledgling business. Here’s her story: I was on a working visa from the UK, taking full-time contracts in...
by Brook McCarthy | Jan 27, 2016 | Entrepreneurism, Money
Isn’t there something giddy about the new year period? Something heady and liberating? An explosion of possibilities, each more exciting than the last, combined with a cathartic clean slate? Of course, it’s just a date on a man-made calendar says cynical you, but...
by Brook McCarthy | Jan 12, 2016 | Branding, Entrepreneurism, Thought leadership
Over the last eight years, I’ve worked almost exclusively with people who love what they do and identify strongly with their work. People who become self-employed not because they want to earn a million dollars annually and enjoy homes on every continent, but because...
by Brook McCarthy | Dec 14, 2015 | Creativity, Entrepreneurism
If there’s ever something that kills the creative buzz, it’s got to be planning. While we may intellectually appreciate the benefits of planning and the folly of not, it’s up there on our list of favourite things, in between “do taxes” and “reorganise archives”. As a...
by Brook McCarthy | Nov 30, 2015 | Entrepreneurism
We are renovating at the moment. Renovating involves taking our roof off. And so we are living with my parents. For three months (at least). With our two young children. My parents have a tenant as well. And I have three younger sisters, two of whom have young babies....
by Brook McCarthy | Nov 5, 2015 | Branding, Entrepreneurism
In my local neighbourhood, there’s a café that’s never quiet. No matter what time of the day or what day of the week you get there, it’s overflowing with people. The café looks like it belongs in a laneway of Melbourne, not a daggy Sydney suburb. They serve on-trend...