by Brook McCarthy | Jul 5, 2013 | Branding, Entrepreneurism, Money
I’m over seeing alternative and natural therapies languishing in the sidelines. Too often we stay small, broke and marginal, because we play small in business. Who does it serve when we stay small in business? Our best clients are waiting for us to step up so they can...
by Brook McCarthy | Jun 26, 2013 | Branding, Creativity, Thought leadership
When I was a young teenager, my family and I went to a friend’s house for a party. My mother sorted the recycling from the rubbish, as she did, and told the husband he should be recycling. He made fun of her, in front of his daughter and myself. They both laughed that...
by Brook McCarthy | Aug 3, 2012 | Branding, Communication, Creativity, Email marketing
Communicating value is an essential responsibility of business owners. As much as we may like, our services won’t sell themselves. Learning how to effectively communicate the value of our offerings is a key business skill that we must learn. Communicating value...
by Brook McCarthy | Jan 11, 2012 | Branding, Entrepreneurism, Thought leadership
The problem with the internet Aside from shortening attention spans and increasing impatience, the decline of the old-fashioned book, and manic monkey minds constant digital connectedness, the biggest problem with the internet I see is that it’s a real action killer....