What career?
One of the biggest disconnects between high school and the rest of your life is talk on careers. Listening to your high school teachers, you’d be forgiven for believing that a career involved wandering down to IGA and plucking one from the shelves. The reality is more...
The number one reason why your marketing isn’t working
Wonder why your marketing isn’t working? Does that sound mean? You know what’s really mean? Working your bum off trying to make a crust and having little to show for it. Before I let you in on the number one reason why your marketing isn’t working, I want to...
One-page marketing plan
Humans have a tendency to complicate matters. I’ve found this tends to accompany procrastination. We think ourselves into complexity and then use this complexity as a reason not to take action, because we believe we have an equation that needs figuring before action...Brené Brown’s vulnerability teachings applied to business
Brené Brown, a darling of TED talks, speaks a lot on the power and necessity of vulnerability. Her key tenants, covered in the video below, are fantastically relevant to business owners, particularly those who run passion-based businesses. Author, scholar and speaker...Meeting influential people
Lately, I’ve been having a bit of fun contacting people I look up to. In the last year, I’ve contacted Tara Gentile, Chris Guillebeau, Marianne Elliot, Alexandra Franzen, and Jono from the Wake Up project. Plenty of other fantastic people too, but these were the “big”...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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