Gifts from our competitors
Many of us have a vexed relationship with our business competitors, whether or not we actually know them. With one eye trained on our competitors, stalking them online or listening out for gossip from mutual acquaintances, it’s exhausting business. For many, it’s not...10 easy tweaks to make web visitors happy
Improving your website doesn’t have to be onerous or expensive. Here are my top ten tweaks to make your web visitors happy, boost your conversion rate, and improve your website ranking. 1: Redo your main navigation Most people spend approximately 2.5 seconds...
On being wrong
We humans have an almost-pathological fear of being wrong. This is particularly bizarre with decisions that will likely have next-to-no dire consequences. The worst that may happen is a loss of face. And this is typically overblown too – because, of course, most...Greenies’ guide to marketing
My greenies’ guide to marketing takes the old adage of ‘reduce, reuse, recycle’ and applies it to marketing your business. Being a conscious consumer doesn’t only apply to tangible goods either, but to offerings and ideas that we’ve perhaps dismissed because...
Flirting your way to selling
Some years ago, I moved from Sydney to Melbourne in pursuit of a guy who was a terrific flirt. After surprising him with my interstate move, he invited me to his place for dinner. While dinner was cooking, he pulled out the guitar and sang me a Tom Waits song. If it...
Romancing the cave
My career aspirations following high school were to find a cave and figure it all out. By “all” I mean the whole kit-and-caboodle: why are we here? What’s the meaning of life? How can I best serve? Is there a God? If so, where can I meet him or her? I had high...
Being reasonable in the age of hyperbole
Everything nowadays is super-sized. We don’t become musicians; we win Idol. We don’t sell a hundred albums; we go platinum. We don’t parent anymore; we blog about it in minute detail. We don’t just discipline our children; we follow a parenting philosophy of a New...Netiquette: Meetup
Nothing beats face-to-face, beating hearts and bodies in a room, especially for business owners keen to create a vibrant community of like-minded souls. But how do you attract people? Meetup: a social media site designed to get people away from the internet and...Why early bird discounts work
Early bird discounts can make the difference in an event being a raging success or an expensive failure. Used skillfully, they halve the stress of running an event, make organising far easier, and enable people to save money while making your event more profitable....
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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