The insider’s scope on my recent rebrand
“To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose under heaven” (The Byrds) In July this year, after more than seven years of trading under the name Yoga Reach, I decided it was time for rebranding. It was a decision...
Understanding the rhythm of time in marketing and promotions
In the movie Sliding Doors, Gwyneth Paltrow’s character follows two story lines – what happens after she misses her train and what happens after she catches it. This narrative is hugely popular because so much of life is a result of timing – in romance and life...
The only two things a business coach is good for
Before you hire a business coach, know that there are only two things they’re good for. Business coaches are great for motivating people to get on and work hard at their businesses. A business coach can be hugely encouraging, energising you to power through a to-do...
Are you inspired? Or just entertained?
There’s plenty of heart-wrenching, tear-duct inducing inspiration on the net. You may be in the inspiration business? Perhaps, as part of your remit, you’ve got to engage, provoke, seduce, persuade and inspire clients. Most business owners do – it’s the necessary...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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