Digital Marketing Business Coach
Business Coaching to untangle the web
Marketing is a massive field. There’s plenty you could do. And things that you should do. But how do you untangle the web so your business message cuts through the clutter?
Hi! I’m Brook. I’m a Sydney-based business coach who specialises in digital marketing and online communications.
For the last 15 years, I’ve been working in online communications, helping small business owners build their audience and increase their visibility in the online world. With techniques including SEO, copywriting, website design and optimisation, digital strategy and execution and public relations and community management – I’ve helped hundreds of owners boost their sales and corner their market.
Regardless of how hands-on you want to be with your business marketing, I can help you save time, money and frustration with marketing techniques that are both time-honoured and cutting-edge. My business coaching is low on hype and high on practical action and sustainable strategies.
Why you could need a business coach.
- You have fantastic clients, just not enough of them.
- You get great feedback and word-of-mouth referrals, but inquiries and sales aren’t steady or predictable.
- You have plenty of ideas but trouble discerning the great ones from the rest.
- You’re prone to changing direction and sometimes lack follow through.
- You need clarity and the confidence that comes with it.
- You’re reacting and responding rather than leading and directing.
What makes me qualified to be your business coach?
I established my digital marketing consultancy in 2008 and have worked with hundreds of businesses from a variety of industries since then. I’ve helped businesses to sharpen their marketing strategy, tighten their communications focus, magnify their reach, online and off, and increase their reach.
Over the last 10 years, I’ve done all manner of digital marketing on behalf of clients. From website design to SEO copy writing, marketing planning and strategy, to social media implementation, competitions, campaigns and content marketing – if it happens online, there’s a fair chance I’ve done it, managed it, or trained people to do it themselves.
And all that experience goes straight into my coaching.
Business coaching gives you clarity, confidence and accountability. And in the process, you get to take actionable, practical steps to grow your business and evolve your brand. And with the beauty of technology — making location irrelevant — we can work together online to get your plan of action sorted. And your priorities set.
I’ve been told that I’m not a typical business coach.
I’m opinionated and highly practical. And my real-world experience means I can move easily between digital detail to big picture overview. I’ve been told that ‘business coach’ doesn’t cut it – as I’m also a marketing consultant, business advisor, reputation strategist and technical trainer.
Just be sure — that whatever you need to propel your business to it’s next level — together we can make it happen.
What my clients say
Owner, Oceans Accounting & Advisory
“I decided to engage Brook as my business coach because I’d worked with her before and I knew she knew her stuff and I wanted someone ‘in the know’ to support me during my first online course launch. Brook helped me in those pivotal days to focus on the key tasks that were essential, not only to the smooth running of the course, but reaching the people who would be most likely to benefit and would purchase. She was, variously, my teacher, trainer, cheer-squad, confidant, accountability coach, and business manager and it made the whole experience that much more easy. Brook is a great combination of supportive, plain speaking, encouraging, and firm when required.”
Dr Lauren Tober
Clinical Psychologist and Yoga Teacher
I decided to engage Brook as my business coach because I needed an objective, credible second opinion to verify my business decisions and Brook has the holy grail combo of no-nonsense business first, with a marketing lens. The process of one-to-one coaching with Brook was fabulous. Her tough questions that were all relevant and useful and she was accommodating when life and business got in the way.
Since working with Brook, I’ve taken big action in two key target areas that I identified when we started working together. I took a big step to invest financially in the business, in both systems and people. Our entire marketing is set up and automated now, so I’m less reliant on personal strengths and time constraints. We have a brand new beautiful website, thanks to Brook and her team. And I’ve engaged a social media person too, to generate credibility-boosting numbers and activity in social media.
Coaching with Brook has renewed my faith in my own decision-making compass. The launch of three unique product lines has been far more scalable and less reliant on my personal contacts and my personal hours. Our second corporate event made a profit and received incredible feedback. And our brand is positioned to best capture the audience we want to sell to.
I’d happily recommend Brook’s business coaching.”
Managing Director, Gender Gap Gone
“I needed help to restart my business marketing because I didn’t have enough clients. I find Brook’s clarity really helpful. She challenges a lot of my assumptions and gets me out of my comfort zone.
The process of working together is excellent. I’ve had a huge amount of practical advice on everything from putting together proposals to writing for my audience. Since coaching, I’ve made changes to my website, started blogging, changed where and how I work, and been far more productive. Brook’s advice on improving SEO led to a new client finding me only through my website for the first time ever! Brook cheered me on as I prepared my proposal and I landed a big new contract. I feel far more confident in my business and where I’m headed since coaching.”
Laboratory Accreditation Expert
Your business is unique. And my coaching is not an off-the-shelf template. We can steer this in any direction you choose. But here are a few things we can start with …
Together, we can cover:
Make your marketing powerful (and powerfully relevant)
Most marketing communication misses the mark. Together we can examine what your audience really wants. We can examine your point of difference and discover who your ideal client really is, ensuring that your marketing is relevant, compelling and attracting the audience you want.
Captivate your market
Discover how to build your professional reputation and create a powerful brand that will captivate your market. With my background in Public Relations, persuasion copy writing, attraction marketing, search engine optimisation, and business blogging, we can develop a unique approach to building your online audience and establishing an exceptional reputation.
Social media marketing strategy
How do you translate social media activity into new paying clients? Over the last seven years I’ve helped hundreds of business owners – just like yourself – market their services through social media. Together we can develop a strategy that will boost your visibility and establish your presence online.
Revise your website
I’ve worked on hundreds of client websites over the last fifteen years — together we can examine where your website is working and where it’s losing you business. And I’ll show you how to quickly and easily give it a refresh and rejig — so it’s working for your 24/7.
Plan your marketing campaigns
From brainstorming storylines, scripting videos, briefing marketing professionals and launching competitions, we can help ensure that your marketing campaigns are timely, impactful, and in line with your broader business goals.
Profits and pricing
Discover how to better communicate the value that your business offers. Together we can examine how to extend the lifetime value of your clients and how to boost your profits with a smarter approach to pricing.
Devilish digital details
Depending on your digital capacities and business goals, we can plan and implement any of the following: webinars; social media competitions; influencer marketing;
e-commerce optimisation, email marketing and sales funnels, SMS marketing and trip wires. I can help you determine which option is the best and most relevant for you (hint: not all of them).
This coaching program is more than the sum of its parts. It means you’ll have my brain, heart and industry connections to help you take your business to the next level.
What to expect
- One-to-one support twice a month for four months (8 sessions in total).
- Our first session together is 90 minutes minimum. We need this time to dive into uncovering exactly where you are now and where you want to be. Each session thereafter is 60 minutes.
- You can email or text me in between our sessions for those freak-outs/epiphanies to make it quicker to find clarity.
- You’ll get access to all my industry contacts and my little black book of trusted creative marketers (invaluable!).
- Together we’ll go through your marketing communications to ensure that it speaks to your ideal client and compels them to act.
- You’ll also receive any supporting information, templates and exercises that I’ve developed, which have been tried and tested in large and small training groups and with my clients.
- A 10% discount with no expiry which you can apply to any of my online courses (excluding my group coaching program, Hustle & Heart).
Investment: $3980 upfront (including GST), or five monthly payments of $850 (via your credit card).
I only see a maximum of eight coaching clients at any one time to keep my time and attention with you as focused and fresh as possible. Wait time is currently two months (new clients beginning in August 2019), so if you’re interested, click the ‘apply now’ button below to get started.
If you’re keen to do business coaching with me but can’t afford it, then check out my group coaching program, Hustle & Heart. There’s plenty of one-to-one interaction with me, including coaching, as well as comprehensive marketing materials to help you market and sell your services.
I look forward to reviewing your application and working with you.