Digital Marketing Business Coach
Business Coaching to untangle the web
Marketing is a massive field. There’s plenty you could do. And things that you should do. But how do you untangle the web so your business message cuts through the clutter?
Hi! I’m Brook. I’m a Sydney business coach who specialises in digital marketing and online communications.
For the last 15 years, I’ve been working in online communications, including SEO copy writing, website design and optimisation, digital strategy and execution, Public Relations and strategy management.
Regardless of how hands-on you want to be with your business marketing, I can help you save time, money and frustration with marketing techniques that are both time-honoured and cutting-edge. My business coaching is low on hype and high on practical action and sustainable strategies.
Do you need a business coach?
- You have fantastic clients, just not enough of them.
- You get great feedback and word-of-mouth referrals, but inquiries and sales aren’t steady or predictable.
- You have plenty of ideas but trouble discerning the great ones from the rest.
- You’re prone to changing direction and sometimes lack follow through.
- You need clarity and the confidence that comes with it.
- You’re reacting and responding rather than leading and directing.
What makes me qualified to be your business coach?
I’ve been working in small businesses my entire career. My background in Public Relations brings a different slant to the new digital tools of social media marketing and email list growth strategies.
I established my digital marketing consultancy in 2008 (celebrating 10 years in business this year!), and since then, I’ve worked with hundreds of businesses from a variety of industries, helping them to sharpen their marketing strategy, tighten their communications focus, magnify their reach, online and off, and grow their business.
Over this last 10 years, I’ve done all manner of digital marketing on behalf of clients, from website design to SEO copy writing, marketing planning and strategy, to social media implementation, competitions, campaigns and content marketing. If it happens online, there’s a fair chance I’ve done it, managed it, or trained people to do it themselves.
Seven years ago, I began running public courses on digital marketing, workplace and in-house tailored training, and one-to-one business coaching. My timing has been excellent (and accidental!) – social media marketing exploded on the Australian landscape at the same time as I was exploring these brand new, no-cost and low-cost marketing channels.
Business coaching gives you clarity, confidence and accountability, with actionable, practical steps to grow your business and evolve your brand. Location is irrelevant, thanks to the internet. I use Zoom to conduct all coaching sessions, with your online, collaborative Action Plan updated by myself and my team within 24 hours of our call, so you always know what your top priorities are.
I’ve been told that I’m not a typical business coach.
I’m opinionated and highly practical, with real-world, up-to-date digital marketing experience. I move easily between digital detail to big picture overview. I’ve been told that ‘business coach’ doesn’t cut it, as I’m also a marketing consultant, business advisor, reputation management strategist and technical trainer.
What my clients say
"I'd seen Brook at one of her courses and was impressed by her ability to quickly and easily explain technical and complex subjects in plain English. Australia Post engaged Brook to present on 'digital marketing trends for small businesses' at four of our 'Grow and Go' events in Sydney. Brook's insights, energy and audience interaction were very impressive. I recommend Brook if you're looking for a speaker or trainer who's energetic, knowledgable, relatable and cutting-edge without being intimidating."
Business Hubs NSW/ACT
The content was so valuable and practical for us all and you have such a wonderful nature in presentation. The talk came across as very real and genuine. I've heard nothing but great reports. Love your work.
Jenni Guest, President of Pilates Alliance Australasia
You have a unique business.
This is not an off-the-shelf template.
We can steer this in any direction you choose.
Together, we can cover:
Make your marketing powerful (and powerfully relevant)
Most marketing communications is a lot of blah blah blah. Together, we can examine your point of difference and ideal client psychographic to ensure your marketing is relevant, compelling and powerful and acts as a magnet.
Captivate your market
My background in Public Relations, persuasion copy writing, attraction marketing, search engine optimisation, and business blogging means I bring a unique approach to help you build your build your professional reputation and create a powerful brand that captivates your market.
Social media marketing strategy
How do you translate social media activity into new paying clients? I’ve been at the forefront of social media marketing as it’s exploded on the Australian market. I’ve been running courses on social media marketing for more than seven years and have helped hundreds of businesses to establish themselves on social media.
Revise your website
I’ve worked on hundreds of client websites over the last 15 years – together we can examine how your website is working, where it’s losing you business, and how to quickly and easily give it a refresh and rejig so it’s working for you 24/7.
Plan your marketing campaigns
From brainstorming storylines, scripting videos, briefing marketing professionals and launching competitions, we can help ensure that your marketing campaigns are timely, impactful, and in line with your broader business goals.
Profits and pricing
Together we can examine how to extend the lifetime value of your clients, and how to better communicate the value that your business offers, with both right-brain and left-brain communication techniques.
Devilish digital details
Depending on your digital capacities and goals, we can plan and implement webinars, social media competitions, influencer marketing, e-commerce optimisation, marketing and sales funnels, SMS marketing and trip wires. I can help you determine which are the best and most relevant techniques for you (hint: not all of them!).
This coaching program is more than the sum of its parts. It means you’ll have my brain, heart and industry connections to help you take your business to the next level.
What to expect
- One-to-one support twice a month for four months (8 sessions in total).
- Our first session together is 90 hours minutes minimum, where we dive deep to uncover exactly where you are now and where you want to be in five years’ time (because if we can describe it, we’re half-way towards getting it). Each session thereafter is 60 minutes.
- You can email or text me in between our sessions for those freak-outs/epiphanies.
- I share my industry contacts and little black book of trusted creative marketers (invaluable!).
- Together we’ll go through your marketing communications to ensure that it speaks to your ideal client and compels them to act.
- You’ll also receive any supporting information, templates and exercises that I’ve developed, which have been tried and tested in large and small training groups and with my clients.
- A 10% discount with no expiry which you can apply to any of my online courses (excluding my group coaching program, Hustle & Heart).
I only see a maximum of eight coaching clients at any one time to keep my time and attention with you as focused and fresh as possible. Currently, four out of six spots are taken and wait time to start is currently three weeks, so click the ‘apply now’ button to begin the process.
If you’re keen to do business coaching with me but can’t afford it, then I recommend you check out my group coaching program Hustle & Heart. There’s plenty of coaching and interaction, including one-to-one time.
I look forward to reviewing your application and, hopefully, working with you.