by Brook McCarthy | May 20, 2014 | Creativity, Entrepreneurism, Thought leadership
On May 6, I was one of the lucky few (300-odd people) who secured a ticket to see author, businesswoman and blogger Danielle LaPorte at the Art Gallery of NSW in Sydney. Danielle and The Wake Up Project had conceived the event just six days prior, and all tickets were...
by Brook McCarthy | Jan 22, 2014 | Branding, Creativity, Thought leadership
Brené Brown, a darling of TED talks, speaks a lot on the power and necessity of vulnerability. Her key tenants, covered in the video below, are fantastically relevant to business owners, particularly those who run passion-based businesses. Author, scholar and speaker...
by Brook McCarthy | Oct 1, 2013 | Branding, Communication, Thought leadership
Lately, I’ve been having a bit of fun contacting people I look up to. In the last year, I’ve contacted Tara Gentile, Chris Guillebeau, Marianne Elliot, Alexandra Franzen, and Jono from the Wake Up project. Plenty of other fantastic people too, but these were the “big”...
by Brook McCarthy | Jun 26, 2013 | Branding, Creativity, Thought leadership
When I was a young teenager, my family and I went to a friend’s house for a party. My mother sorted the recycling from the rubbish, as she did, and told the husband he should be recycling. He made fun of her, in front of his daughter and myself. They both laughed that...
by Brook McCarthy | May 24, 2013 | Entrepreneurism, Money, Thought leadership
We all want convenience. We want everything that we want to be immediately accessible, at our fingertips, open 24 hours a day. The convenience of always-on technology, disposable products, immediate gratification and silver bullets for everything is our new normal. In...
by Brook McCarthy | May 2, 2013 | Communication, Creativity, Thought leadership
Relevance is massively important in communication. Whenever we see or hear anything, in a split second, we unconsciously scan it for relevance. Does this resonate? Is this meant for me? Can I use this? Bridging the distance between them and us When communicating with...