What to do when plans fail
There’s a lot of talk about the importance of business planning – planning is invaluable in business. But there’s next-to-no conversation about what to do when plans fail, which they frequently do. So you’ve reviewed your plan and things aren’t...
Your secret weapon in business that costs nothing
If you’re a one-(wo)man band in business, it’s easy to get disheartened by what you can’t do. No marketing department to outsource to, no chief financial officer to say “yay” or “nay” (and, better yet, show you how to make something work financially), and no customer...
The art of self-manipulation in business
Clients tend to laugh at me when I tell them they need to learn how to manipulate themselves better. They assume I’m joking. Most believe that manipulation is something evil people do for laughs (while cackling alone in their tower, because evil folk have no friends)....
How to minimise your risk in business: part two
{Psst! This article is part two of a two-part series. Click here to read the first one.} Too many business owners take one large, entirely unnecessary risk in their businesses. In the heady rush of creative inspiration, without realising it they forget who they’re...
How to minimise your risk in business: part one
There’s one big thing that far too many business owners do that’s hugely risky – and one tweak in your approach that not only cuts your business risk substantially but also has the serious potential to significantly multiple the dollar amounts you are aiming to earn....
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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