The web goes local with small biz services
There’s a new online trend in town and it’s great news for small, bricks-and-mortar businesses. People are using location-based services, geo-tagging, and local search to find local businesses online and build community at street level through their mobile phones. Led...
How email is different
Publicity surrounding the exponential rise of Facebook and Twitter would suggest that email newsletters are on their way out. Nothing could be further from the truth. Social media only strengthens the case for ‘old fashioned’ email. Social media is voracious for new...How to impress web visitors and search engines
Internet users can take just one-twentieth of a second to decide whether they like the look of a website, according to researchers from Carleton University in Ottawa, Canada. Participants’ decisions stayed consistent when the exercise was repeated with a longer...
Knowing when to act slow and when to act fast
In these days of digital inter-connectedness, you’d be forgiven for thinking that online marketing happens fast. Things of value take time to create. Creating something as valuable as a community online is a long-term commitment. Why an online community? The rules of...
Something to say or just somewhere to say it?
With the explosion of digital communications and social media marketing, where word spreads online like fire in wind, there’s pressure on small business owners to jump on in. It appears we have something of great importance to say. But do we? Who’s listening and who...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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