A can’t-mess-it-up checklist for your very first email newsletter
Email marketing is the cornerstone of my business. I’ve sent an email newsletter once a month every month since January 2010. At the time, my months followed the same pattern: I would write a handful of articles per client for a handful of retainer clients, source...
How to sell more effectively
Publishing your sales page for a digital product before you actually create it makes smart business sense. It’s particularly relevant to self-employed and small business owners simply because we don’t have the resources to dedicate to creating digital products and the...
10 easy tweaks to make web visitors happy
Improving your website doesn’t have to be onerous or expensive. Here are my top ten tweaks to make your web visitors happy, boost your conversion rate, and improve your website ranking. 1: Redo your main navigation Most people spend approximately 2.5 seconds...
Greenies’ guide to marketing
My greenies’ guide to marketing takes the old adage of ‘reduce, reuse, recycle’ and applies it to marketing your business. Being a conscious consumer doesn’t only apply to tangible goods either, but to offerings and ideas that we’ve perhaps dismissed because...
Being reasonable in the age of hyperbole
Everything nowadays is super-sized. We don’t become musicians; we win Idol. We don’t sell a hundred albums; we go platinum. We don’t parent anymore; we blog about it in minute detail. We don’t just discipline our children; we follow a parenting philosophy of a New...
Brook McCarthy is a writer, speaker, trainer and business coach with 17 years’ experience in communications. Brook enables organisations to magnify their impact online. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off somewhere, galavanting around.
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