Why writing is important
Hey non-writer! I see you. Hiding behind your retweets and regrams. Sweating over your social media updates. Rushing out emails quick smart, with narry a re-read in sight. I see you. I know you don’t like writing. Because you don’t like being misunderstood. You don’t...
How to minimise your risk in business: part two
{Psst! This article is part two of a two-part series. Click here to read the first one.} Too many business owners take one large, entirely unnecessary risk in their businesses. In the heady rush of creative inspiration, without realising it they forget who they’re...
Business planning for creative people
If there’s ever something that kills the creative buzz, it’s got to be planning. While we may intellectually appreciate the benefits of planning and the folly of not, it’s up there on our list of favourite things, in between “do taxes” and “reorganise archives”. As a...
The insider’s scope on my recent rebrand
“To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose under heaven” (The Byrds) In July this year, after more than seven years of trading under the name Yoga Reach, I decided it was time for rebranding. It was a decision...
Are you inspired? Or just entertained?
There’s plenty of heart-wrenching, tear-duct inducing inspiration on the net. You may be in the inspiration business? Perhaps, as part of your remit, you’ve got to engage, provoke, seduce, persuade and inspire clients. Most business owners do – it’s the necessary...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
Click here to send Brook a message.
