by Brook McCarthy | Aug 5, 2015 | Communication, Creativity
Imagine that your website copy were employees. They are there to help you out, to share the load, and to convert browsers to buyers. So how are they doing? If you were to evaluate their performance, you might look at your website analytics and check out your bounce...
by Brook McCarthy | Jul 23, 2015 | Communication, Creativity
Email marketing is the cornerstone of my business. I’ve sent an email newsletter once a month every month since January 2010. At the time, my months followed the same pattern: I would write a handful of articles per client for a handful of retainer clients, source...
by Brook McCarthy | Apr 22, 2015 | Communication, Creativity
Improving your website doesn’t have to be onerous or expensive. Here are my top ten tweaks to make your web visitors happy, boost your conversion rate, and improve your website ranking. 1: Redo your main navigation Most people spend approximately 2.5 seconds...
by Brook McCarthy | Apr 21, 2015 | Branding, Communication, Thought leadership
We humans have an almost-pathological fear of being wrong. This is particularly bizarre with decisions that will likely have next-to-no dire consequences. The worst that may happen is a loss of face. And this is typically overblown too – because, of course, most...
by Brook McCarthy | Feb 26, 2015 | Communication, Entrepreneurism
Some years ago, I moved from Sydney to Melbourne in pursuit of a guy who was a terrific flirt. After surprising him with my interstate move, he invited me to his place for dinner. While dinner was cooking, he pulled out the guitar and sang me a Tom Waits song. If it...
by Brook McCarthy | Nov 13, 2014 | Branding, Communication, Creativity, Thought leadership
Everything nowadays is super-sized. We don’t become musicians; we win Idol. We don’t sell a hundred albums; we go platinum. We don’t parent anymore; we blog about it in minute detail. We don’t just discipline our children; we follow a parenting philosophy of a New...