by Brook McCarthy | Jul 1, 2015 | Branding, Money
Some time ago, a friend called me to ask how much she should charge for a particular service. I told her a figure that I not only thought was “reasonable” (meaning mid-range) but also knew from experience was pretty common. She got angry at me, spluttering that “I...
by Brook McCarthy | May 12, 2015 | Branding, Entrepreneurism
Many of us have a vexed relationship with our business competitors, whether or not we actually know them. With one eye trained on our competitors, stalking them online or listening out for gossip from mutual acquaintances, it’s exhausting business. For many, it’s not...
by Brook McCarthy | Apr 21, 2015 | Branding, Communication, Thought leadership
We humans have an almost-pathological fear of being wrong. This is particularly bizarre with decisions that will likely have next-to-no dire consequences. The worst that may happen is a loss of face. And this is typically overblown too – because, of course, most...
by Brook McCarthy | Dec 12, 2014 | Branding
My career aspirations following high school were to find a cave and figure it all out. By “all” I mean the whole kit-and-caboodle: why are we here? What’s the meaning of life? How can I best serve? Is there a God? If so, where can I meet him or her? I had high...
by Brook McCarthy | Nov 13, 2014 | Branding, Communication, Creativity, Thought leadership
Everything nowadays is super-sized. We don’t become musicians; we win Idol. We don’t sell a hundred albums; we go platinum. We don’t parent anymore; we blog about it in minute detail. We don’t just discipline our children; we follow a parenting philosophy of a New...
by Brook McCarthy | Jul 29, 2014 | Branding
My quarter life crisis dragged on over two-and-a-half-years. Half of this time, I was studying for a Masters, an endeavour which turned out to be entirely fruitless. I must keep mentioning this degree, wherever possible, to make the undertaking (at least) somewhat...