by Brook McCarthy | Nov 9, 2016 | Entrepreneurism, Money
I made all the mistakes in business so you don’t have to. Although after eight years in business, mistakes are somewhat inevitable. And I do like to double-check that something really didn’t work before I move on. To celebrate the latest launch of The Non-Planner’s...
by Brook McCarthy | Oct 20, 2016 | Creativity, Entrepreneurism
I love rock-climbing – throwing yourself at a wall and shimming up, crab style, towards the ceiling. Climbing is great for entrepreneurs, especially if you’re over your stories and tired of your own rubbish. Getting over the first hurdle The first hurdle to climbing...
by Brook McCarthy | Oct 18, 2016 | Creativity
By Guest blogger, Nicola Rankin. A few months ago I had a really unproductive week (yes, a whole week). At first I thought the problem was the work was really hard and I wasn’t feeling well. But the real problem was procrastination. It was a tough week. But my...
by Brook McCarthy | Sep 29, 2016 | Communication, Creativity, Entrepreneurism
Australians love plumbing the depths of self-deprecation. Concurrently, we have a macho culture of “getting on with it”, being proudly independent and hiding any weakness. It’s an uneasy marriage, and when applied to self-employment, it often results in depression,...
by Brook McCarthy | Aug 31, 2016 | Entrepreneurism, Thought leadership
Five years ago, I ran my first face-to-face course on digital marketing in late summer in Sydney. It was out the back of a divey café in inner city Newtown and it was a ridiculously hot day, even for summer. I remember the heat vividly. I tried to cool the room down...